Trademark Cease and Desist Letter

Dear ____________________:
[Alternative A1: Federally Registered Trademark]
I am the owner of ____[Your Company Name]____, located in ____[City, State]____. My company ____[describe what products your company sells or what services you provide]____. My company is the owner of the federal trademark registration for the trademark, ____[your trademark]____. The federal registration ____[Federal Registration Number]____ was issued ____[Date of Registration]____ for use in Classes ____[list classes of registration]____.

[Optional clause]
A Declaration of Use and Incontestability for the trademark was filed with the U.S. Trademark Office on ___[Date of filing]___. Due to its continued use, the mark has now achieved incontestable status. 
[End Optional clause]
[End Alternative A1]

[Alternative A2: Unregistered Trademark]
I am the owner of ____[Your Company Name]____, located in ____[City, State]____. My company ____[describe what products your company sells or what services you provide]____. My company is the owner of the trademark, ____[your trademark]____. I have been consistently using this trademark within ____[describe geographic area]____ for ____[time period you have been using trademark]____.
[End Alternative A2]

I am informed that ____[describe infringement—for example "your company has recently begun manufacturing and selling a salsa sauce under the name "Too Hot to Handle," a trademark that is identical to the trademark my company uses for its chili sauce.")]____. The purpose of this letter is to place you on notice regarding these claims and request that you cease any continuing or future uses of your trademark, ____[junior user trademark]____. Absent a prompt resolution, I will recommend that my client take appropriate legal action to protect his proprietary rights. Any further infringing activity occurring after the receipt of this letter shall be considered a willful infringement.

[Alternative B1: Hardball Approach/Registered Mark]
My company vigorously protects its trademarks. As your attorney can advise you, infringement of trademark exposes you to extensive liability. Be advised that Title 15 of the United States Code § 1117 provides that my company may recover all profits derived from your use as well as full court costs and reasonable attorney fees. If necessary, my company is prepared to seek temporary restraining orders, injunctions, and other appropriate relief in addition to compensation for damages. Your attorney can undoubtedly advise you as to the relevant details.
[End Alternative B1]

[Alternative B2: Hardball Approach/Unregistered Mark]
My company vigorously protects its trademarks. As your attorney can advise you, infringement of trademark exposes you to extensive liability.
[End Alternative B2]

[Alternative B3: Nonthreatening Approach]
Naturally, it is in the best interest of both parties to avoid litigation. My company is prepared and willing to consider nonlitigious alternative dispute resolution procedures. I am hopeful that your reasonable investigation will result in a speedy resolution. 
[End Alternative B3]

[Alternative C1: Hardball Approach]
If I do not hear from you within seven days of the date of this letter, I will be compelled to take appropriate legal action to protect my company's trademarks and to receive just compensation for any damage suffered. I look forward to hearing from you or your attorney.
[End Alternative C1]

[Alternative C2: Nonthreatening Approach]
After you have reviewed this letter, please contact me.
[End Alternative C2]

Sincerely,

________________